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Marketing Lead Associate Posted Feb 15
The American Institute of Chemical Engineers , New York, NY
 
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AIChE, founded in 1908, is a professional association of more than 50,000 chemical engineers worldwide. AIChE fosters and disseminates chemical engineering knowledge, supports the professional and personal growth of its members, and applies the expertise of its members to address societal needs and improve the quality of life.

Position Summary:

In this position, you will play an essential role in marketing the Institute’s products and services. Marketing Leads are the key interface between the product owners and the production-oriented arms of the marketing department. They are charged with marketplace knowledge and program development and improvement.

Responsibilities:

•Serve as the primary marketing strategist for assigned product areas
•Plan marketing and branding objectives
•Prepare marketing plans and strategies in conjunction with product owners and other marketing department staff
•Identify calculated risks based on data-driven analytics
•Develop annual marketing plans for all product areas
•Revise and update plans on a regular basis based on analysis and feedback
•Accumulate deep product knowledge in assigned product areas
•Identify and monitor competitive products
•Keep abreast of marketing developments in assigned product areas
•Draft briefs/input documents for all approved programs
•Review and revise with product areas as needed
•Select appropriate copywriters and craft messages that reflect approved briefs
•Review draft copy and redirect as needed
•Share with product owners and revise as required to meet factual specifications and agreed upon positioning as indicated in the brief
•Ensure that brand messaging is consistent
•Interface with production to kick-off execution of approved projects
•Monitor programmatic progress
•Develop regular reporting of programs that enables decision making
•Analyze all marketing programs for performance
•Adjust programs as needed and report on change
•Develop marketing budgets to achieve product owner goals
•Participate in the development of annual budgets
•Monitor budgetary expenditures throughout the years
•Recommend changes in budget allocations based on marketplace conditions
•Recommend additional research and analysis as appropriate
•Assess needs, source appropriate specialists and oversee project
•Use findings to guide program development
•Other duties may be assigned as necessary

Responsibilities:

•BA/BS in marketing, communications, interactive communications or related field required
•7+ years in marketing positions of increasing responsibility
•Demonstrated understanding of key marketing drivers, i.e., pricing, distribution, product and promotion
•Comfortable with brand-driven response advertising in all media, i.e., print, email, digital, social, collateral and direct mail
•Fast learner able to quickly get up to speed on new product areas
•Ability to understand technical factors that will drive segmentation and targeting
•Strategic thinker, able to quickly assess situations and form a course of action
•Understanding of different research and analytical techniques and when to employ them
•Experienced in managing multiple product relationships
•Strong organizational skills and attention to details
•Ongoing communication of project status required.
•Capable of handling multiple projects simultaneously.
•Excellent MS-Office skills.
•Strong oral and written communication skills
•A strong team player

Interested candidates may email their resume and cover letter to the email listed on this page. Please note the title of the position in the subject line of the email.

The American Institute of Chemical Engineers is an Equal Opportunity Employer.

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